Academic CV

• (Un)sustainable tipping points – funded by DFF (6,9 million DKK) – co-PI with Kristian Roed Nielsen
  Sustainable Investments, Societal Tipping Points & Temporal Dynamics (co-PI). Experimental research examining early-adopters and late-adopters’ responses to value congruence and herd mechanism in sustainable investments and how social contagion shapes the adoption of sustainability behaviours.

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• PLANTTIP – funded by Novo Nordisk Foundation – grant #NNF24SA0096529
  A study of the societal tipping points that can accelerate Denmark's transition to more sustainable consumption. We use an innovative connection of behavioural and social experimentation and agent-based models to understand and model how policy instruments, social interventions and commercial marketing measures, consumer-oriented innovations, and social dynamics can be combined to push forward this change.

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• BEACON – funded by Novo Nordisk Foundation – grant #NNF21SA0069203
  The BeaCon project explores and tests behavioral changes towards sustainable lifestyles to support the building of a Circular Society. While our research focuses on food consumption experiments in a real world, urban setting, our findings apply to other consumption areas and systems of provision. The two field experiments have been developed in collaboration with the local municipality.

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• MYCOFLAVOR – funded by AgriFoodTure - grant #1152-00024A
  The assigned Working Package focuses on gathering experimental evidence to develop a market strategy for the product introduction of upscaling for brewer's spent grain (BSG) derivatives employed to create meat-like gastronomical alternatives.

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• ØTTO MONSTEDS – travel grant funded by Øtto Monsteds Foundation

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• CO2FOOD – partnership with tech company Spenderlog (internally funded within PhD budget)
  A field experiment on information provision and consumer behavior in the framework of individual habits with an impact on climate change (food consumption and carbon footprint) via a smartphone app.

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• INTERACT – funded by Novo Nordisk Foundation – grant #21630
  This research project explores the microfoundations that underlie the transmission of knowledge from university to industry and that will ultimately lead to socioeconomic impact. A choice experiment was conducted with university researchers and company employees in the food and science field to validate the underlying mechanisms of university-industry collaboration by investigating the decision-making criteria to collaborate.